Burnalong already had a strong offering working with organizations that wanted to engage people who wouldn't traditionally exercise or would be put off by the bright lights, in your face, approach of some of the more popular online workout hubs. We collaborated with them to build a design and branding language that worked for municipalities, hospitals and large employers, without losing that motivation factor essential to help users reach their goals. Across the product we helped them create a UX structure and UI Kit that put them in a position to scale easily over the coming years as they upped their development game to take Burnalong to the next level.
Our work with Gearing Up, a Therapy clinic in Texas that focuses on CBT and DBT treatments, is an on-going project. With a partial switch to online therapy driven by the COVID pandemic, the Gearing Up team were keen to up their online game to reflect that status. Working with a very passionate and engaged team, driven by the clinics founding family, the work will reflect a modern approach to in-person and remote therapy while retaining that friendly, family appeal, in keeping with the practice's standing in the community.
Whether you’re on day one of a start up, or year 25 of success, strategy is the starting point for anything that follows. Why are you doing this thing and where are you hoping to get to? Having founded, run, and exited businesses across various sectors and product types, our experienced international team can help put the stepping stones in place to help make sense of your future journey. Strategy is your foundation
Branding is more than just a logo. It’s a wordmark and a symbol. It’s colors, images and fonts. It’s the design foundation of the entire product and more. It’s the first point of communication with your customer and it’s the distillation of your strategy. It has to be logical, thought provoking, and well, “on-brand”. It can’t just be red 'cos Steve in marketing like red. Branding tells your story. Branding is complex.
Every business has different design needs depending on both their product and their current set-up. You might need a whole platform designed, just a single app feature or a new website. We mix our team's skills to match both your needs and your existing team. We’re here to collaborate. We're here to be productive, help you realize best practice and produce useful (and delightful) results. Design is collaborative.
You’ve designed the destination. You’ve built the road(map). Now you actually have to get there. This is where most products fail. Execution. Either they run out of time through inefficiency, get beaten to the punch by a rival, or get lost in endless iterations and internal politics. We trim the fat and get you up and running on that road as soon as possible and make changes while you’re driving. Led by our product team, our development processes are robust, scalable and can be handed over to your internal teams whenever you’re ready. Will you make it? Product build - is do or die.
Staying ahead of your competitors is a business need. Staying relevant to your consumers and how they are behaving next year and in five years time is a business need. These are driven by vision and innovation. Innovation isn’t something that’s done lying on your back in a sunny meadow gazing at the sky, thinking up the next “big thing”. Innovation done properly is rigorous, driven by purpose, and focused on outcomes that can make an impactful difference to your business. If you’re not doing it, you can be sure others in your space are prioritizing it. Yes, you should be worried. Innovation is not a luxury.
Medical platforms are complex. There's a ton of moving parts, there's a lot of compliance, and only limited time to get everything done. We know this, we've been there, and so have our clients. Our experience gives us a huge head start in understanding your specific needs. It's vital in helping you navigate and assess third party integrations and services that could get you to an MVP a year earlier, and for a much lower cost. Whether it's remaining HIPAA compliant or working out which EMR is the best stepping stone to building your own - we've been there and got a whole wardrobe of the T-shirts to show for it. Knowledge is power.
We love to work across all the different areas of the product lifecycle. We can stop and start wherever you need. Having branded, designed, built, helped launch and maintained medical platforms from end-to-end, we are well equipped to join your team and help you from the start of a project right through to its final destination. End to End is the dream (team).