NEW YORK

Lyteloop

Articulating the use of innovative space engineering in high-tech data storage.

OUR ROLE

Logo Refresh

Visual & PRODUCT Design

3D Content

Animation

Web Design

Storage in motion

High capacity lasers carrying data in endless loops

THE BRIEF

Lyteloop have perfected a photonic method of data storage, which puts data in a state of perpetual motion - in space. Using satellites. They needed a clear way to explain their proprietary method, befitting the cutting edge technology, and help to design the products themselves

Our approach

We used a combination of approaches akin to product design - working with blueprints, 3D modeling, animation, and graphics - it was space tech, after all

BRAND REFRESH

Injecting vibrancy and
light into the brand assets

Taking inspiration from their innovative products we transalated them illuminated patterns bringing life to the brand.

Logo refresh
Blueprint of the satellite

VISUAL DESIGN • product design

Transforming complex engineering into digestible blueprints and images.

Blueprint of the cell
Blueprint of the tube

RENDERING AND ANIMATION

Giving life to to the mind-blowing world of data storage in space.

Render of the satellite
Render of the cell
Render of the fiber

WEB DESIGN • product strategy

Showcase each product in its own right

Lyteloop didn't just have a core technology to articulate, we had to enable them to  differentiate between their product range to help potential customers with purchasing and solution decision making.

Slide 1: LyteLoop Satellite
Slide 2: LyteLoop Tube
Slide 3: LyteLoop Cell
Slide 4: LyteLoop Fiber
Website Mockups

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